LiveArea has launched new e-commerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.
Camping World partnered with LiveArea to implement the retail sites, unifying Camping World’s brands on a single e-commerce platform.
Gander Outdoors and Overton’s are the first Camping World brands to transition to the platform, designed to create a unified, omnichannel experience across the portfolio and strengthen Camping World’s position as a leading outdoor lifestyle brand, according to the company.
LiveArea also delivered strategic services, including user experience, analytics, and search engine optimization.
Notable features of the new platform include:
- Guided selling tools to help customers order RV accessories and replacement parts
- Integration with Salesforce Marketing Cloud for more personalized customer interactions
- Online customization features, enabling buyers to easily personalize the design of products
“The new unified architecture creates a more cohesive online experience and is part of the digital transformation that LiveArea is delivering to Camping World,” said Anu Jain, LiveArea executive VP and general manager. “Removing friction from the path to purchase is a key component of Camping World’s strategy. This implementation delivers the technology needed to achieve this objective and lead with outstanding customer experiences.”