Forest River announced the promotion of Steve Jacobs to the position of Sales Manager, North America for its Columbus/River Ranch brand. Jacobs brings more than 30 years of RV industry experience to his new role, having worked with multiple organizations in different roles throughout his career.
Jacobs’ role is part of a new sales strategy developed by William Miller, the newly appointed GM at Plant 410. “At Columbus, we are building on the solid product and processes implemented before my arrival in May,” said Miller. “We understand that the landscape of sales and the channel-to-market is changing and now, more than ever, we needed to change and set a new standard of how we serve.”
“OEMs have historically relied on market share growth and brand exposure from the efforts of dealer groups throughout North America,” continued Miller. “Today, we must take more responsibility to build our own brand and value proposition direct to prospective customers.
In his new role, Jacobs will work with our dealers to deliver more direct consumer engagement as they begin their buying journey.”
Columbus/River Ranch manufactures luxury fifth wheels and distributes them exclusively through leading dealers throughout North America.