LifeStraw, a leader in developing filtration and purification products, has partnered with Airstream to execute the 2019 “Clean Water Across America” campaign, and named Cascade Gear its new North American distributor, effective immediately.
From May through August, LifeStraw will hit the road with Airstream for a cause-focused campaign that both celebrates the adventures to be found outdoors, furthers efforts to protect outdoor spaces, and advocates for reduction of single-use plastics to protect watersheds and curtail microplastics in the environment.
LifeStraw will introduce this collaborative partnership at the Outdoor Retailer Snow Show in Denver within an Airstream model designed with sustainability in mind, the Airstream Basecamp X.
“With a long history in global humanitarian efforts, LifeStraw has built brand affiliations that extend our efforts to protect our most valuable natural resource, water,” said Alison Hill, managing director of LifeStraw. “Our commitment to safe water access is reflected in every aspect of our business, from product to partnership, as we’ve experienced how every step of the value chain plays an important part in responsible business and creating positive impact. Airstream and Cascade Gear share these same core values.”
Planned stops, to be announced in April, will include national forests, retail operations and outdoor festivals, among others.
“LifeStraw’s global mission to provide access to safe and clean drinking water perfectly aligns with our environmentally-focused ‘Leave it Beautiful’ campaign,” said Bob Wheeler, CEO and president of Airstream. “Organizations like ours that revere the environment, must not only operate in a caring manner, but must also strive to educate about how each of us can positively impact the natural resources we depend on each and every day.”