Covercraft Industries recently acquired Marathon Seat Covers, a manufacturer of custom-fit seat covers for the automotive industry. This latest acquisition expands Covercraft’s assortment of custom-fit automotive aftermarket seat covers.
Founded in 1978, Marathon Seat Covers’ products cater to outdoor enthusiasts, families and pickup owners with seat covers that are durable and precisely fitted.
Since Covercraft partnered with Century Park Capital Partners in 2015, Marathon Seat Covers becomes the third acquisition to join Covercraft’s ever-increasing family of vehicle protection products. Last year, Covercraft added GT Covers, and in 2016 added ADCO Products.
“We take pride in knowing that we’re in a category of one when it comes to custom vehicle protection products, and the addition of Marathon Seat Covers further solidifies our commitment to providing the largest assortment of premium interior protection products available in the automotive aftermarket,” said Mark Korros, president and CEO of Covercraft.
Covercraft also owns a significant presence in the automotive OEM market, serving the leading manufacturers with custom designed protection products.
In addition to selling products under the Covercraft, ADCO, and GT Covers brands, the company also holds licenses for Ford, Carhartt, Winnebago, Airstream and Tommy Bahama.