Ultra-lite travel trailer manufacturer Cruiser RV, said it is extending its relationship with brand ambassador and up and coming country music artist John King for another year. The talented singer and guitarist spent the last year traveling the country with his wife and daughter in a Shadow Cruiser 280QBS.
“The past year traveling and soaking in the outdoors with my family has been a life-changing experience that I will never forget,” said King. “I’m so honored to work with a great brand like Cruiser that believes in me as an artist. When we’re in our Shadow Cruiser it feels like we have home with us no matter where we’re at.”
As part of the extended partnership, King and his family upgraded from a Shadow Cruiser 280QBS to a Shadow Cruiser 325BHS – a 36’ travel trailer with a separate bunkroom allowing for sleeping capacity for up to nine campers, one full bathroom and an open-concept kitchen and living room.
“We absolutely love our new Shadow Cruiser,” King said. “It’s lightweight and roomy enough for me, my family and band to comfortably travel from city to city. We plan to pull it with us on our 50-plus date tour this year. We’re excited to continue the partnership with Cruiser RV and see where our Shadow Cruiser takes us this year!”
During his first year RVing in his Shadow Cruiser travel trailer, King, his family and occasionally, band mates, toured the country together – exploring beautiful hidden gems around southern and southwest states all while providing fans with a unique viewing experience of King’s newest hit songs.
“We are so excited to have John as a part of the Cruiser RV family. He truly embodies our brand and what Cruiser stands for,” said Lesley Melvin, director of marketing at Cruiser RV. “When we started this partnership, we had this vision of bringing campfire concerts to everyone because COVID had prevented all of us from going to concerts and it has developed into these amazing Campfire Sessions that have been a huge success with the social community. We just finished our 7th session and plan on bringing many more to the community.”
Back in 2020, King and Cruiser began hosting “Campfire Sessions” – live, acoustic versions of new music he would be releasing throughout the year. During the sessions, viewers could tune-in for an exclusive show while also enjoying the beautiful scenery of wherever King and his family happened to be RVing at the time. They are now featured on Cruiserrv.com. Additionally last year, as King started touring again, he and his family used his Shadow Cruiser as his main means of transportation.