Daimler Trucks North America (DTNA) announced that David Carson, currently president of Freightliner Custom Chassis Corporation, has been appointed president of Western Star Trucks and chief diversity officer of DTNA.
Carson succeeds Kelley Platt who has been promoted within the Daimler AG global organization to president and CEO of Daimler’s truck joint venture Beijing Foton Daimler Automotive in China.
“While we will miss Kelley’s leadership and her significant contributions as a member of the Daimler Trucks North America Operating Committee, we are confident that David’s dedication and proven track record as a leader position him well as the new leader of Western Star as we look to the future for the vocational truck brand,” said Roger Nielsen, president and CEO, Daimler Trucks North America.
In his role leading the Western Star team and the strategic direction for the company’s commitment to diversity and inclusion, Carson will become a member of the company’s Operating Committee. Carson was appointed to his current role as president of FCCC in 2015, where he oversaw engineering, operations and sales and marketing for DTNA’s chassis business.
Under his leadership, FCCC continued its development of product offerings and enhancements in the school bus, RV and walk-in van segments, leading to record performance in 2016. He also led efforts to significantly invest in and expand on the brand’s operations, including construction of a new logistics center and chassis loading facility.
Platt will become president and CEO of Beijing Foton Daimler Automotive. In this role, Platt will report to Sven Ennerst, Truck Board Member for Procurement, R&D, and newly appointed for China.
“Kelley’s leadership and dedication to our customers and to continuously improve will continue to be integrated into our company as we move forward,” said Nielsen. “We wish her the best of luck in China where she will bring a wealth of experience with her.”
Under the leadership of Platt, Western Star has set sales and market share records.