Florida-based Digital Lead Performance, a young technology company known for its speed in converting digital sales leads into appointments, has announced a partnership with CDK Global for data exchange and API integrations with Eleads.
“For DLP to capture the attention of a leading international technology company such as CDK Global, it speaks loudly to our reputation in the powersports industry and tech world and the results we have obtained for retail clients,” said Chief Operating Officer Aaron Barney.
CDK Global works with OEMs across the RV, marine, powersports, auto, truck and agriculture industries and has more than 30,000 client locations and 15,000 clients served. The CDK Elead Customer Relationship Manager (CRM) helps keep processes organized, provides snapshots of data that clients can use to influence the sales process and allows dealers to see the heartbeat and activity of the dealership and make actionable insights in real-time.
Digital Lead Performance began last year with 42 clients and more than doubled its business by year-end. About half of its clients are using CDK Eleads. This, along with the company’s massive growth, are a couple of the reasons why DLP was selected by CDK Global for the integration.
“DLP is now 100% aligned with CDK and excited to be positioned as a partner in their online marketplace,” Barney said. “This partnership creates extreme value for DLP’s client dealerships and opens the door for unlimited opportunities.”
API integrations enable companies to automate tasks and integrate their programs and databases with current industry applications. They ensure smooth and continuous communication between various applications and allow workers to get the benefits of multiple cloud-based applications while simultaneously enhancing product innovation.