itselectric, a Brooklyn-born electric vehicle (EV) curbside charging company, announced three key initiatives launching in Detroit.
The strategic partnerships underscore how the mobility transition to electrification is ushering growth, innovation and revitalization in the Motor City, the company said.
“The country needs 1.2 million more public EV chargers by 2030, particularly in dense urban neighborhoods. Today, the biggest barrier to deployment is the cost and complexity of connecting an EV charger directly to the utility’s main in the roadway. Our charging network fully avoids this barrier, enabling affordable and scalable public charging infrastructure that benefits cities, drivers and communities,” said Nathan King, CEO and co-founder of itselectric.
itselectric said it is thrilled to launch in Detroit and positively impact its neighborhoods by bringing EV charging to the city through itselectric’s innovative model of providing and installing public EV chargers at no cost to building owners or the City of Detroit.
itselectric provides small-footprint, design-centered, Level-2 charging posts and is the only curbside charging network that offers revenue sharing to property owners. Once a property is deemed eligible, at no cost to the property owner, itselectric installs and maintains a low-profile charger and shares proceeds with the property owners. With this business model, itselectric helps cities meet their carbon reduction targets and reduces governments’ capital expenditures by completely avoiding the utility infrastructure upgrades normally needed to support public charging, the company said.
“Startups like itselectric truly validate the mission of the DSPL, and we are honored to be a pivotal part of their journey into a real-world deployment within the city,” said Minelli DeLima, business leader of Parking & Mobility Solutions at Bosch.
“itselectric’s contributions to Michigan’s mobility ecosystem are a shining example of how the state’s aggressive approach to supporting innovative startups is positively impacting the accessibility of EV charging,” said Justine Johnson, chief mobility officer of the State of Michigan. “By graduating from the testing phase to the deployment phase with this round of charging installations, the company is demonstrating how innovation hubs such as the DSPL are fostering innovation and encouraging public-private collaboration to deliver EV charging solutions to Michiganresidents, property owners and businesses.”
itselectric also announced its partnership with Grounded RV, Newlab and Michigan Central, Detroit’s leading innovation district and tech hub. Grounded said it is leading the electric revolution of the outdoor recreation industry, beginning with RVs. With ranges of up to 250 miles, users can get closer to nature without harming it. Grounded G1 and G2 electric camper vans are available for rent at Michigan Central, and charging will be provided through Michigan Central and Newlab’s 15th Street EV charging enclave. The vehicles can be rented via RVshare.
“The EV chargers provided by itselectric and Michigan Central have unlocked the first-ever e-RV rental experience by making vehicle charging a completely seamless experience, from installation to turnkey rentals,” said Sam Shapiro, founder of Grounded EV.
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