Kristina Shrider, founder of RVEM Mastermind and head of marketing at Giant Recreation World, will host a workshop regarding the relationship between marketing and sales as part of the sales track training at the 2021 RV Dealers Convention/Expo. The event will take place Nov. 8 –12 at Paris Las Vegas.
“Marketing and Sales Alignment. Align Your Relationships: It’s Good for Your Business” marks Shrider’s RVDA Convention/Expo debut on Wednesday, Nov. 10, from 3:15 – 4:15 p.m. PT. This workshop will look at techniques to prevent a disconnect between the marketing and sales teams when units aren’t moving as quickly as dealers would like. Watch a video preview of the session below.
The learning objectives for this session include:
- Three powerful ways to align marketing and sales better while driving growth.
- Recourses and winning strategies.
- Tips for cross-departmental relationships: it’s good for business.
The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada and the Mike Molino RV Learning Center.
Companies interested in partnership, sponsorship, exhibiting and Vendor Training +Plus can contact Julie Newhouse at jnewhouse@rvda.org.