Representatives from RV manufacturer Jayco visited Morrison, Colo., on Tuesday to meet with two members of the company’s ‘Ascend Ambassador’ program – one a veteran member of that group and the other a newbie.
The Ascend Ambassador program extends across the company’s four brands: Jayco, Entegra, Starcraft and Highland Ridge, according to Trey Miller, director of corporate marketing.
“We kicked this off not long ago, and we really kind of use this in a lot of different ways,” Miller said of the program. “They’ll help provide content with us for our marketing, they’ll help with our social media, they will be at our shows, they’ll go to our rallies, and they’re really kind of our authentic – they kind of carry the torch for us, sit by the campfire and talk about our products to other campers, and they’re really the authentic users of those products.”
In this case, one of the two gentlemen in question is Mike Pfeiffer from Last Line of Defense. He is considered a major outdoor industry and now RV influencer – with his own YouTube channel, naturally – and he had been using a Jayco Swift Class B that he had upfitted.
“We gave him a Swift for a year and over the course of that year he took the Swift, he upfitted it, he worked with our product directors to come up with ideas on future enhancements and options,” Miller said. “He also worked with some of our suppliers to kind of come up with aftermarket accessories, such as bumpers and racks and the roof racks and the ladders.”
The Swift is being handed off to a new Jayco ambassador, Aaron Tucker, who is a retired firefighter paramedic, police officer, tactical medic and cadaver K9 handler, narcotics and bomb detection dog trainer, Spartan Race competitor – which he runs with his service dog Archer – and an influencer for large military-related brands like Black Rifle Coffee.
Read more about Tucker here.
So, with Tucker – and Archer – taking over possession of the Swift, Pfeiffer will be given one of Jayco’s new Terrain 4×4 Class Bs. Mounted on a Mercedes-Benz chassis, that rig will be upfitted to suit Pfeiffer’s needs and he’ll continue to serve as an ambassador.
“They’re using our vehicles, we’re getting benefit out of it, they’re getting the benefit of it, and at the end of this we may give them the vehicles, we may auction the vehicles off for charity, we’re not sure,” Miller said. “But there will absolutely be something beneficial done with these.”
In the meantime, look for the pair out on the road, promoting Jayco’s products.
Tucker (left) and Archer; Pfeiffer and his new Terrain