Flow-Rite, a manufacturer of injection-molded fluid control products, has hired Meryl Cook as its new senior marketing manager, according to Todd Hart, company president.
Overseeing a five-person team, Cook will lead all marketing activities at Flow-Rite. As the company’s primary brand ambassador, she will manage creative campaigns that leverage public relations, advertising, social media, and the corporate web presence, including SEO/SEM tactics. Additionally, she will provide customer channel support, marketing automation and analytics expertise.
Cook has more than 20 years of global marketing management experience, including extensive experience in new product launches and event planning. She’s also adept at leveraging social media to build customer engagement, the company said.
Previously, Cook was the global director of marketing for Trojan Battery Co., where she supported its consistent growth in sales and market share. Prior, she was the senior marketing communications manager at Quantum, a global expert in scale-out storage, archive and data protection solutions for preserving digital assets.