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FMCA Announces Rebranding Plan

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To better reflect its mission of welcoming and supporting owners of all types of RVs, Family Motor Coach Association (FMCA) soon will begin doing business as Family RV Association. This decision came from the FMCA Governing Board during its annual meeting on Aug. 14, 2024. The association said it is in the process of developing a new logo to accompany the revised name, as well as a timeline for the rollout of the new brand.

The new name retains the word “Family,” something that has been at the heart of the association since its founding in 1963 and has been part of the “Your RVing Family” tagline the organization has used for several years. For association members, “Family” goes beyond the conventional sense of the word and extends to the entire community of RV owners. Many members develop close bonds with their fellow members — another type of “family” — turning strangers into lifelong friends and travel companions. The new name also incorporates “RV” to clarify the organization’s focus as an RV travel and lifestyle community.

“We are excited to begin a new adventure as Family RV Association,” said Gary Milner, FMCA national president. “For 60-plus years, FMCA — now Family RV Association — has been helping RVers to form incredible connections with fellow RV travelers. We want to make sure all RV are aware of the wonderful opportunities and benefits membership brings. Adopting a name that better describes our community makes perfect sense.”

For more information, visit FamilyRVAssociation.com.

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