California-based manufacturer Four Wheel Campers, which offers a range of customizable pop-up campers for pickup trucks, announced the appointment of Larry Baab as chief executive officer and board member.
In this role, Baab will lead the global business, including long-term strategy and growth plans, with full operating responsibilities. The company’s products are manufactured and distributed from its headquarters in Woodland, California. The line of campers is perfect for backcountry adventures, cycling, motocross, climbing, skiing, surfing, fishing and hunting, the company said. These custom products are sold globally through direct-to-consumer e-commerce, company-owned dealerships and independent dealer channels.
Baab brings a history of leadership roles in world-class companies such as Johnson & Johnson and Stanley Black & Decker, along with several private equity-backed portfolio company growth and turnaround experiences. For the prior five years, he has led two of the four divisions at Johnson Outdoors, Inc. Baab holds a Bachelor of Science from Azusa Pacific University and a Master of Business Administration from the University of New Haven.
“I’m excited that Larry is on board at Four Wheel Campers and look forward to the impact that his leadership can make to the company’s next phase of growth. The experience that Larry brings to his new responsibilities of leading commercial expansion, digital marketing, product innovation, team development and operating performance will reinforce Four Wheel Camper’s category leadership position,” said Dan Phelps, managing partner of Salt Creek Capital.
“It’s already been a tremendous experience being with Four Wheel Campers business and partnering with Salt Creek Capital,” Baab said. “The team at Four Wheel Campers is as passionate about the outdoors as our camper owners. I met many of our camper owners back in May at Overland Expo West in Flagstaff, Arizona, and it gave me a great appreciation for how meaningful our campers are to those with a love for the outdoors and overlanding, and enjoy activities such as camping, climbing, skiing, surfing, fishing and more.”