GEN-Y Hitch announced its new partnership with Contingency Connection.
Contingency Connection, a motorsports-marketing platform in North America, has been delivering national sponsorships to local racing communities for the past 30 years, while providing a way for manufacturers to reach target end-users. Its Racer Rewards program and the Engine Professional and Performance Shop Rewards program connect racers, fans, racetracks, engine builders and performance ships with sponsors, manufacturers and suppliers.
Contingency Connection racing includes street, dirt, paved, drag, drift, speedboat, road course, grudge, motorcycle, drag and drive, and more.
“Every race car towed to the racetrack requires a reliable hitch — and all engine builders, performance shops and fans deserve the best towing experience as well,” said Jackie Ressa, president of Contingency Connection. “GEN-Y Hitch understands the importance of speaking to consumers on a localized level and Contingency Connection will connect GEN-Y directly to end users at the racetrack, in the stands, and in the engine and performance shops.”