Go RVing has been awarded a Silver Telly for its “Stubborn Camper” digital ad in the Online Commercials Travel/Tourism Category. The Telly Awards was founded in 1979 to honor excellence in local, regional and cable television commercials. The awards have been expanded to include non-broadcast video, television programming and digital video.
The “Stubborn Camper” ad was conceived in-house by the Go RVing team. They created the script and hired the executive producer, Explore Media from the Elkhart/Chicago area and experienced acting and improv talent. The commercial was shot in a one-day shoot in California just before Christmas and has been in Go RVing’s digital rotation since the start of year. The spot focuses on a pair of couples who take different approaches to spending time in the great outdoors, and how those choices, especially during stormy weather, can lead to very different experiences.
The Telly Awards receive more than 12,000 entries from all 50 states and five continents.
To watch the ad, click here.