The 2020 Go RVing Dealer Tie-In Program is underway for dealers to leverage the power of the national advertising and promotion campaign at the local level.
Focused on family adventure, couples, and millennial travel, Go RVing’s multi-media marketing campaign continues to emphasize the flexibility and affordability of RV travel for today’s consumers.
“Participating dealers have 24/7 access to consumer leads through the industry only section of the Go RVing website,” said RVDA President Phil Ingrassia. “The industry image library also provides a quick, convenient source of top-quality visuals and logos that can be used in direct mail, online marketing, and other promotional materials.”
Dealers can download royalty-free photos, visuals, artwork for dealer websites, digital promotions, and other marketing needs through the program. The cost to sign up for the optional Go RVing Dealer program is $250. For an additional fee, dealers participating in the tie-in program can create custom commercials to reach their local market by obtaining stock footage from the national campaign.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping. The Coalition was formed by representatives of the RV Industry Association, RV Dealers Association, National Association of RV Parks and Campgrounds and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.
To sign up, visit www.rvda.org, email Chuck Boyd at cboyd@rvda.org, or call him at 703-591-7130 ext. 113.