Go RVing’s experiential marketing plan continues to select events where the RV industry and lifestyle can reach new audiences. This year’s calendar includes music and food festivals, outdoor competitions, state fairs, and a mix of collegiate football games and Mexican National Team soccer games among many others.
Experiential displays are set up with two RVs for visitors to tour and get an in-person experience of what life in an RV is like. Guests are also invited to join in on games and giveaways as well as meet with staff on-site who can answer any questions.
RVs used at these events are provided by dealerships and manufacturers around the country. Go RVing has so far had more than 60,000 people tour RV displays with many more events still to come.
Some upcoming events include air shows, state fairs and an appearance at the Summer X-Games.
Due to the success of last year’s presence at one event, Go RVing expanded to four this year to expose a different audience to the RV lifestyle. Just recently, Go RVing was at the Warriors Over the Wasatch from June 23-24 in Ogden, Utah, where more than 2,500 visitors toured the 2019 Forest River Sunseeker Class C and the 2018 K-Z Escape Mini travel trailer that were present.
Here’s a list of upcoming events Go RVing will be at:
- July 14-15 – Great NE Air Show in Westover, Mass.
- July 19-22 – Summer X-Games in Minneapolis, Minn.
- July 20-22 – Bite of Seattle in Seattle, Wash.
- Aug. 2-4 – Townsquare – WE Fest in Detroit Lakes, Minn.
- Aug. 29 – Sept. 3 – Nugget Rib Cook-Off in Reno, Nev.
- Sept. 7-9 – State Fair – Kansas in Hutchinson, Kan.
- Sept. 14-15 – Jekyll Island Shrimp & Grits Festival in Jekyll Island, Ga.
- Sept. 15-16 – Fiesta Patrias in Los Angeles, Calif.
- Sept. 21-23 – California Capital Air Show in Sacramento, Calif.
- Oct. 6-7 – Sweet Auburn Music Fest in Atlanta, Ga.
- Oct. 11-14 – State Fair – Texas in Dallas
- Oct. 18-21 – State Fair – North Carolina in Raleigh, N.C.
Those interested in participating can contact Dana DelVecchio at ddelvecchio@rvia.org.