Following an extensive six-month RFP review process, Go RVing has named FCB-Chicago as its official Agency of Record, responsible for building upon Go RVing’s strong brand identity across all consumer platforms, and Boston’s Genuine Interactive as its website developer.
“Now in its 23rd year, the Go RVing program has become a trusted brand to American consumers. To deepen the roots across our culture while expanding the lifestyle to new generations, we knew that our messaging had to evolve as well,” said Karen Redfern, Go RVing vice president of brand marketing and communications. “We are thrilled with the work our new agencies presented and look forward to sharing the next chapter of Go RVing with our members and the public soon.”
The Richards Group from Dallas had been the Go RVing agency of record since 2002.
“We are very grateful for our 18-year partnership with The Richards Group and for their impeccable contributions to the Go RVing brand,” said Redfern. “As the program grew, the team at The Richards Group helped to build the strong brand awareness that Go RVing enjoys today. As difficult as it is to part ways, we value the contributions of their team and wish them continued success.”