It’s been over 15 months since the last Go RVing experiential event as a result COVID-19 and restrictions on gatherings. However,, Go RVing said the wait is now over.
This past weekend, Go RVing kicked off the 2021 season with the Go Pro Mountain Games and Carolina Country Music Festival.
After being cancelled in 2020 due to COVID-19 shutdowns, the GoPro Mountain Games were officially back on June 10-13. The event has served as the epicenter of global mountain culture and adventure sports for nearly 20 years and Go RVing has been increasingly involved for nearly a decade. The events were pared down this year because it was planned to be virtual until two months ago when Colorado lifted their COVID-related bans.
Last weekend, nearly 2,000 athletes and 20,000 spectators filled the streets of Vail, Colo., in a celebratory style. This year’s games feature whitewater competitions, mountain and road biking, fishing, trail running, DockDogs, disc golf, and a photo competition.
“The Go Pro Mountain Games are a perfect fit for the Go RVing brand. Outdoor enthusiasts play a large role in our High Value Audience segment and RVs make a great basecamp for any adventure” said Karen Redfern, RVIA vice president of brand marketing. “While Go RVing did not have RVs on site for hands-on experiences, our custom video content was shared with fans through a variety of channels, including emails blasts, podcasts, and livestreams from the games. The decision to go live and allow sponsor exhibits came too close to game time for us to participate this year, but we will be back with full participation and displays next year.”
Across the country in Myrtle Beach, S.C., the Go RVing team was on the ground with RVs at the Carolina Country Music Festival. In addition to listening to live music, attendees were also able to tour RVs during the festival courtesy of Go RVing. About 3,000 people toured the RVs provided by Campers Inn RV for the event, and nearly 780 people provided their information by entering to win a Dometic cooler.
Go RVing’s experiential events add an important effort to expose diverse audiences to RVing and an active outdoor lifestyle in an unexpected setting. Go RVing has finalized the 2021 events list. Due to later start than normal, there are 11 more events on the calendar to include the categories of fairs and festivals, sports, music, and multi-cultural events.
If any manufacturers or dealerships are interested in providing RVs for any of the upcoming events, please contact Dana DelVecchio at ddelvecchio@rvia.org.