Go RVing is out with the second wave of its “Go on a Real Vacation” campaign, which it first launched in May with radio ads. This installment debuted with an ad on national television which will also run on digital platforms.
The high-energy, fast-paced commercial was created by FCB in Chicago, Go RVing’s new creative agency. It’s geared toward outdoor enthusiasts with children in the home who are looking for alternatives to fly/cruise vacations.
Media buyer Universal McCann planned the media buys in conjunction with Go RVing with a blend of network and national cable TV, and the 15- and 30-second spots will be airing on shows such as The Tonight Show with Jimmy Fallon, The Late Late Show with James Corden, sporting events including the NBA and Stanley Cup playoffs, Major League Baseball, and CNN, MSNBC, and Fox News.
The campaign also includes social media and two new radio ads, which will launch next week.
