Go RVing has announced the appointment of independent advertising agency BVK as its new strategic and creative agency of record.
The announcement follows a competitive review of over 100 agencies to select a partner that will drive awareness, build brand equity and support the growth efforts of RV Industry Association (RVIA)’s consumer-facing brand.
BVK’s partnership with Go RVing will build on the brand’s success in amplifying the voices of the RV industry while leveraging the agency’s 40-year legacy of crafting bold, category-changing ideas for life-changing brands, the companies said.
Nearly three decades after its inception, Go RVing continues to be the marketing and consumer awareness thought leader for the RV industry, introducing millions of Americans to the freedom of RV travel through media, experiential marketing, influencer and ambassador programs and brand partnerships.
“Go RVing has always been a forward-thinking organization that connects the industry to the experience of consumers through our unparalleled ability to share the joys and freedom found in RVing,” said Karen Redfern, chief marketing officer and senior vice president of Go RVing. “BVK’s deep category expertise, disruptive creative and rich insights will help us continue to reach new consumers by breaking through all the marketing and social noise coming at them daily.”
Go RVing’s selection of BVK reflects its commitment to empowering adventurers of all types through authentic storytelling, RV education and unforgettable experiences. BVK will partner with Go RVing’s media, public relations, experiential and social media teams to evolve the Go RVing brand and develop a brand campaign that resonates with the values of its target audiences, the companies said.
“BVK’s proven ability to build breakthrough brands through our client-centric approach is a testament to our four decades as an independent agency,” said Nick Verbeten, president of BVK. “In partnership with Go RVing, BVK looks forward to continuing to inspire travelers to experience RVing through our relentless pursuit of the human insights, values, and creative excellence worthy of a transformational brand.”
Go RVing partnered with Pile and Company, the leader in agency search and management consulting, to provide third-party oversight of the agency review.
