IZEA Worldwide, operator of IZEAx, an online marketplace connecting brands and publishers with influential content creators, has partnered with Go RVing to kick off the 2019 camping season. IZEA, working alongside agency partners at the Richards Group, will be executing a season-long influencer marketing campaign through social media.
Influencers will be sharing the latest in RV tech and function from March to September, highlighting the continual advancements being made by the RV industry. Select influencers have been invited to participate in RVX 2019, an exclusive event typically closed to RV industry professionals. Influencers will witness the unveiling of the latest in campers and coaches and have the opportunity to get behind the wheel.
Over the following months influencers will be selected to take to the road for their own RV adventure, posting photos, videos and stories through their social media handles along the way. In addition to influencer content, IZEA’s network of creators will be sharing videos that document the journeys and tell the influencers’ stories from a third-party perspective.
“Millennials place high value on experiences, and I believe this campaign will align well with the aspirations of the next generation of RV renters and owners,” said Ted Murphy, founder and CEO of IZEA Worldwide. “RVing represents the freedom to explore new places, do new things, and to get out of our comfort zone. I personally have some incredible RV memories, and I am excited to help those new to RVing learn more about the adventure that awaits them.”
To learn more about Go RVing’s Kick Off To Camping Season, follow @GoRVing on Facebook, Twitter, and Instagram; and follow live updates with the official campaign hashtag #KickoffCamping.
