The Go RVing campaign is showcasing RVs with key audiences through a partnership with The Kitchen on Food Network. In the episode, filmed in front of a fifth wheel made by Prime Time Mfg., the hosts show viewers how to elevate their camping experience with two fun recipes.
“One reason people love RVing is the ability to make their own food in the onboard kitchen, or outside at the campsite,” said Karen Redfern, VP of Go RVing. “Our partnership with Food Channel lets us show how easy and convenient it can be to make great food when you’re traveling in an RV.”
The episode will air at 11 a.m. EST on Saturday, May 19.
The Go RVing PR team is preparing for upcoming national television spots that will showcase RVing, including four features on the business network CNBC this summer. Go RVing will take over the plaza outside the New York Stock Exchange to set up an RV, which will be the setting for Closing Bell anchors to come outside and interview an RV industry executive. The live segments are scheduled May through August.
In addition, RVs will be featured on the FOX & Friends morning show on Saturday, June 2. Go RVing spokespersons representing key RVer demographics will appear throughout the morning against the backdrop of an urban campground the PR team will construct outside the FOX studio. The morning will include three RVs – two trailers and a motorhome.
“These are exciting opportunities to let viewers see how versatile RVs can be, and to imagine how they might use one themselves,” said Kevin Broom, director of media relations. “Whether it’s a family traveler, an outdoor adventurer, or a grandparent interested in multigenerational travel, we’re going to make sure viewers understand there’s an RV that’s right for them.”