Go RVing’s new ad campaign, Go on A Real Vacation, has reached nearly 310 million people through social media and radio since launching in early June, the organization said.
Since the start of the paid social media campaign on June 8, it has garnered 44.9 million impressions – which does not include Go RVing’s organic social media which has been running since May 14. The social ads, running on Facebook and Instagram, have four themes: #RoamOutside, You Need an RV, You Can Control Your Destination, and Your House, Your Rules. Each theme has multiple variations of vehicles, people, and locations, allowing consumers to find a message that personally resonates with them.
Building on the success of the radio ad – which wrapped up its run on July 12 – and the ongoing social campaigns, Go RVing is planning the next wave of the Go On a Real Vacation campaign, which will include new creative material for broadcast, social, search, digital, audio, and print, targeting audiences seeking domestic vacation options.
All of this is despite delays in production for all media partners due to COVID-19.
The second wave of the campaign includes multiple pieces that are already in progress including Outside Magazine featuring stories with Outdoor Adventurers Cyrus Sutton and Brooklyn Bell; Essence magazine featuring Chef Rashad Frazier and family—on newsstands August 29; and online video and article features chasing the last ski runs of the season with Powder on July 30 and Surfer on August 17. Other media partnerships in production include a fun “campaign” video with Funny or Die and a father-son RV vacation with Univision speaking to Hispanic families.
It’s clear the “Go on a Real Vacation” campaign is making a difference. Unique visits to GoRVing.com during the first wave of the campaign were up more than 37 percent, with 86 percent being new visitors to the site.
You can follow Go RVing on Instagram and Facebook to see the latest ads.