Karen Redfern has been promoted to chief marketing officer/senior vice president of Go RVing, based on “recognition of her outstanding leadership of the Go RVing program,” the organization said.
Redfern has been with Go RVing since its inception, and over the past several years has taken on a direct leadership role of all facets of the Go RVing program, resulting in continued growth and unmatched success for the overall campaign.
Go RVing is a joint venture of the RVIA and RVDA.
“In her time with Go RVing, Karen launched the program into the digital and social media powerhouse it has become,” said RVIA Executive Vice President James Ashurst, in announcing the promotion. “She has built an outstanding team of talented marketers who have developed and executed award-winning promotions across all forms of media and platforms, delivering daily on Go RVing’s primary mission to engage and attract new consumers to RVing.”
“It has been an amazing professional journey with the RV industry for over 30 years, especially being a part the process that has taken Go RVing from an idea to one of the most envied industry marketing programs,” Redfern said. “It is a privilege to work with such a creative, dedicated, and talented team in an industry I admire and have watched evolve in so many impressive ways. In this expanded role I look forward to working more closely with our members to achieve our common goals, nurturing the talents and confidence of my team as they continue to grow and together, we continue to reach emerging populations of consumers who are inspired to become RV owners. Strategically, our campaigns and programs, while ever-changing, are always rooted in planting the seeds to future-proof the industry.”
Go RVing was founded more than 25 years ago as the consumer-facing advertising arm of the RV industry.