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Grand Design Unveils Imagine Travel Trailer Lineup Revamp

Grand Design RV announced a refresh of its popular Imagine travel trailer lineup, elevating design, durability and everyday functionality across the entire portfolio, including standard Imagine, Imagine XLS and Imagine AIM.

At the center of this revamp is an upgrade in materials and interior styling, designed to enhance both the look and longevity of each coach while continuing to deliver the comfort and reliability owners expect from the Imagine brand, the company said.

Across all Imagine models, customers will find thoughtfully curated design upgrades, including:

  • New cabinet color and updated design
  • New residential-style flooring
  • Updated kitchen backsplash
  • Backlit bathroom mirrors
  • Pet friendly features
  • Enhanced kitchen functionality with added pots and pans storage and improved amenities

A standout feature of the update is the introduction of new Richloom vinyl fabrics, engineered to resist hydrolysis, the primary cause of peeling in RV upholstery. Backed by a three-year warranty, these fabrics represent a major step forward in long-term durability and performance.

“These updates represent a meaningful step forward for the Imagine brand,” said Matt Eppers, Senior Product Manager for Transcend and Imagine. “We focused on what matters most to our customers: durability, comfort, and modern design. From the upgraded fabrics to improved storage and elevated finishes, every detail was thoughtfully considered to enhance the overall ownership experience.”

In addition to the shared updates across the lineup, each segment of the Imagine portfolio receives targeted enhancements:

Imagine Travel Trailers

  • Standard power stabilizer jacks
  • Composite entry steps
  • Solid surface countertops
  • Integrated cassette windows throughout
  • Hardwood cabinetry throughout

Imagine XLS

  • Integrated cassette windows in the kitchen and living room
  • Thin shaker cabinet door design
  • New interior accent wall design

Imagine AIM

  • Thin shaker cabinet door design
  • New interior accent wall design

This comprehensive refresh reinforces Grand Design’s commitment to continuous improvement and customer-focused innovation, ensuring the Imagine lineup remains a leader in both design and livability within the travel trailer segment.

For more information on the updated Imagine lineup, please visit https://www.granddesignrv.com/travel-trailers/imagine?modelName=Imagine or contact your local Grand Design dealer.

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RV PRO Staff

The go-to business-to-business publication for RV industry professionals, RV PRO features a team of experienced writers and editors with a collective 54 years of editorial experience and 11 years of RV industry experience. For more about our team, visit rv-pro.com/about

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