Gulf Stream Coach reported a strong performance at the 2026 Hershey RV Show, with retail transactions across its motorized and towable divisions at least doubling compared to the previous year, despite lower overall show attendance and challenging industry conditions.
The results come as Gulf Stream continues the rollout of its “America’s Family RV Company” brand positioning, the company said, and introduces an extensive lineup of new and redesigned products for the 2027 model year.
“We came into Hershey with a lot of new product and a clear strategy centered on giving consumers what they have been asking for,” said Phil Sarvari, president of Gulf Stream Coach. “To see retail transactions at least double across all of our major product categories, particularly in the current market, indicates that customers are responding to both the products and the direction of the Gulf Stream brand.”
Gulf Stream partnered with Wilkins RV for the show, Gulf Stream Coach said, displaying both towable and motorized products. According to Wilkins RV Sales Director Michael Yanni, the results were particularly encouraging considering show attendance was down approximately 6% from the previous year, with weather contributing to the decline.
“Given this year’s market conditions and lower show attendance, we left Hershey encouraged by our results,” Yanni said. “Gulf Stream’s product updates, combined with the strong partnership and coordinated marketing efforts between our dealership and the manufacturer, helped make the show a success.
The motorized lineup generated strong interest, with updated exterior paint schemes, new floorplans and redesigned interiors receiving a positive response from attendees. Smaller twin-bed motorhome floorplans drew particular attention. The Vintage Cruiser continued its strong show performance, while the redesigned Envision travel trailer was also well received.
New Products Drive Consumer Interest
Among the strongest performers was the redesigned BT Cruiser 5210, Gulf Stream’s compact 22-foot, 5-inch nonslide B+ motorhome, the company said. Developed around direct owner feedback, the new 5210 features improved storage, a larger 8-cubic-foot refrigerator and a redesigned galley. Dual sofas convert into twin beds or combine to create an oversize king sleeping area.
The Conquest Chairman’s Edition 6320 also attracted significant attention as Gulf Stream’s premium take on the Class C motorhome, Gulf Stream Coach said. Key upgrades include optional Liquid Spring Smart Suspension with Tru-Earth leveling, aluminum alloy wheels, milled aluminum painted running boards, a 360-degree camera system, full-body paint, slam latch luggage doors, dual ACs, 50-amp power cord and 5.5KW gas generator. Inside, the Chairman’s Edition features painted ivory cabinetry, a premium galley with upgraded solid surface countertop, sink, appliances, plush custom booth dinette with storage, electric theater seating, a residential type solid surface shower and vanity with vessel bowl sink and oversize medicine cabinet and dual mirrors.
On the towable side, the completely redesigned Envision 290RL Luxury Series was another standout. The 34-foot rear-living travel trailer features dual slides, theater seating, a trifold sleeper sofa, fireplace, 40-inch TV and 200 watts of solar. The redesign also brings new handmade cabinetry, solid-surface countertops, upgraded lighting and flooring, a redesigned bathroom and additional storage throughout.
Sarvari said the Hershey results reinforce the company’s product-development strategy: listen closely to consumers and dealers, identify where products can be improved and move quickly to bring those changes to market.
“The foundation of our approach hasn’t changed,” Sarvari said. “We listen to our dealers, we listen to RV owners and then we work to deliver the products they are asking for. The response at Hershey tells us that approach is working.”
The strong retail performance also comes as Gulf Stream continues to build its “America’s Family RV Company” identity, the company said, highlighting the company’s family ownership, dealer partnerships and commitment to developing products around the needs of today’s RV buyers.
