San Antonio, Texas-based Hawkes Outdoors announced the appointment of Kristen Ramirez as president. Ramirez will lead the company into its next phase of expansion and innovation, further cementing Hawkes Outdoors’ leadership in the overlanding, off-road and outdoor adventure industry, the company said.
Since joining the company in 2022, Ramirez has brought her expertise in customer service, sales and retail operations to the forefront. As the company looks to continue its growth, her leadership is expected to propel Hawkes Outdoors into new markets and strengthen its position as a top-tier provider in the sector.
“Kristen brings a wealth of experience and a visionary approach that aligns perfectly with our mission,” said Brian Booker, owner of Hawkes Outdoors. “We are excited about the future and confident that Kristen will drive our company to new heights, continuing to deliver exceptional value to our customers and partners.”
In her new role, Ramirez will oversee all aspects of the company’s operations, with a focus on expanding product offerings and enhancing customer experience. Under her leadership, Hawkes Outdoors is poised to take advantage of emerging opportunities in the overlanding, off-road and outdoor adventure markets.
“I am honored to take on this role and look forward to leading Hawkes Outdoors into an exciting new chapter,” said Ramirez. “Together with our talented team, we will explore new opportunities for growth, enhance our offerings and maintain our commitment to excellence.”
Ramirez was also recently named to RV PRO’s 40 Under 40 Class of 2024.