The North American Trailer Dealers Association said that as part of its expanded efforts towards trailer-specific education for dealership owners, it will host a weeklong educational video series on its YouTube channel from March 8 – 12.
Starting on Monday, March 8, trailer dealership professionals can tune into NATDA’s YouTube channel each day to find new videos from partners within the trailer industry. Each day will cover a new topic starting with Monday’s kickoff event, which will feature a variety of companies discussing the state of the trailer industry after an “interesting” 2020.
- Monday, March 8 – Kickoff Event
- Tuesday, March 9 – Marketing
- Wednesday, March 10 – Sales
- Thursday, March 11 – Parts and Service
- Friday, March 12 – Business Management
“Dealerships need a dealer-specific association that provides educational content specific to their needs,” said Andria Gibbon, CEM, director of operations and events. “Through expanding our educational plan with new and innovative programs, including events like Dealer Performance Week or hands-on technical training, we hope to be that resource for them,”
Current companies scheduled to appear throughout the week include dealership management system provider BlackPurl; website developer Dealer Spike; new NATDA member benefit provider enhancedCareMD; and text marketing service Kenect. Additional companies will be unveiled leading up to the event.
Dealers interested in learning more about Dealer Performance Week can visit natda.org for more information and are encouraged to subscribe to NATDA’s YouTube channel to stay up to date on the latest industry videos.