Integrated Supply Network (ISN), an automotive tool wholesale distributor, has expanded its Freedom Program for mobile tool dealers.
ISN’s Freedom Program is designed to provide experienced mobile tool dealers with support to become an independent mobile dealer and expand their growth, the company said in a release. The program provides businesses with all the sales, marketing, purchasing and financial support needed to excel as an independent mobile tool dealer.
One of the new additions to the program is a field sales representative that will ride along with current members to visit customers in the Southeast to demo products, help drive promotions and provide dealers with customer marketing and sales support, the company said.
Other additions include highlighted suppliers throughout each month, Freedom dealer board, Freedom University for independent dealer training, videos, business articles and more, a decal, sticker and swag program, and a product demo program.
“We know that for many, the allure of independence is overwhelmed by the uncertainty of not belonging to a major brand and the support it provides,” said Pete Peterson, ISN’s president. “We’ve included virtually all of the elements of major brand support, but without the oppressive restrictions of franchise agreements.”
ISN offers a rebate program to Freedom Program members, mobile-specific retail sales flyers for their customers, and exclusive promotions to give them an edge over the franchise competition. Freedom Members also have a dedicated booth at ISN’s Tool Dealer Expo.
For more information on ISN’s Freedom Program, click here.