Ipsos recently introduced Duel, a way to do early screening for claims, pack images, and logos. Duel takes consumers away from scaled responses, pitting items against each other in a series of contests that are fast and intuitive. Duel captures consumers’ implicit reaction via a proprietary reaction time approach that reflects their passion and conviction — allowing businesses to understand both appeal and passion.
Ipsos will be hosting a complimentary webinar as we discuss and share case studies featuring Duel at 1:30 p.m. EST on Dec. 7.
Register by following this link.