The Jayco Family of Companies has launched a new suite of dealer marketing tools. The resources include a print on-demand program, personalized print materials, and a show and dealership merchandising program. The new programs were initially launched on August 7th at the Jayco Dealer Homecoming Event in Las Vegas to overwhelming acclaim from those in attendance, according to the company.
“By launching these additional tools, we feel that we now have the most comprehensive toolbox of dealer marketing resources of any manufacturer in the industry,” said Trey Miller, vice president of marketing. “Arming our dealers with all the means necessary to market and sell units, truly provides a leg up on the competition.”
Details of the announcement:
Print on-demand program – Allows dealers to order banners, posters, clings and more via the existing marketing hub and have them printed and shipped directly to assist in promoting each model in the Jayco Family.
Personalized print materials – Affords dealers the opportunity to add their logo and contact information to brochures, flyers and posters; which are then printed and sent directly to their location. No more hand labeling hundreds of brochures before a show.
Show and dealership merchandising program – Rolled out to be utilized at a show, on their sales lot, or in a dealer’s showroom. The program includes an extensive number of tools, including kiosks, video walls, signage, interactive programs and more.
“We continue to market value and the differences we offer with our construction practices, innovation, features, support and warranty,” said Miller. “Promoting those values coupled with some of the most respected brand names in the industry makes for an incomparable game plan.”