Middlebury, Ind.-based Jayco Inc. is starting its Loyalty Blue Tag National Sales event. The campaign is geared toward making it easier for Jayco owners to upgrade their RVs. The company’s more than 300 dealers across the U.S. and Canada are participating in the program.
The sale kicks off today, June 5, and runs through June 30. Current Jayco owners can go to the company’s sales event page for terms and conditions and to get the coupon to take to their local Jayco dealer, or they can visit their local Jayco dealer before June 30. The loyalty discount coupon is to be used by Jayco owners that trade in their current Jayco for any new Jayco product in stock at the dealership during the program period.
“Over the years, Jayco has built a loyal following of owners, and during this time of uncertainty, we wanted to run a program as a way to say ‘thank you’ to those in our Jayco family,” stated Ken Walters, vice president of sales and product development for Jayco. “The past several months have been quite interesting on a global scale, but there is one thing the coronavirus pandemic hasn’t affected; the desire of families to spend quality time together and more and more people are realizing that RV vacations are the way to go.”
He added that this campaign is reminiscent of one the company has run before.
“The ‘Blue Tag’ name for our national sales event holds a special meaning for Jayco and our dealers. Coming out of the 2008-2009 recession, Jayco conducted a similar, large-scale promotional effort called the ‘Blue Tag’ event for several years that saw a lot of success, so we’re excited to bring back the Blue Tag event for our Jayco family.”