Yogi Bear’s Jellystone Park Camp-Resorts recently reported that its 2018 sales continued to surge in the third quarter with another double-digit same-park sales increase. Sales were up 18.8 percent for the quarter ending Sept. 30. This follows a second quarter 11.9 percent jump and a first quarter 23.5 percent increase. Jellystone Park expects 2018 will be its tenth consecutive year of sales growth.
“We’re seeing a huge uptick in millennial families starting to camp, and the activities and ‘glamping’ style amenities Jellystone Park offers puts us in a unique position to meet their needs,” said Jim Westover, VP of product development and sales. “Our new mobile Campspot reservation system is especially appealing to millennials who use their phones to book trips and even pick their favorite cabin or campsite.”
Westover also noted that the booming RV business is fueling growth, with several Jellystone Park franchisees adding RV sites this year. “Given our record sales growth, the Jellystone Park brand is continuing to expand at an accelerated pace,” said Westover.
Potential investors and franchisees are invited to visit Jellystone Park at booth 624 at the ARVC Outdoor Hospitality Conference & Expo going on from Nov. 5-11 in Oklahoma City.