Care Camps will host a panel discussion at RVX: The RV Experience at 1:45 p.m. MST on Thursday in Salt Lake City.
The session—titled Do Well by Doing Good—will feature a panel discussion about ways that philanthropic partnerships can help build relevance for RV industry brands. The session will be moderated by TV host and actress, Amy Paffrath, host of “What’s Good,” an online talk show featuring human interest stories.
A panel of industry thought leaders will share experiences and insights during the discussion. Panelists include:
- Wade Elliott—Elliot is a member of the Board of Directors for KOA Care Camps and serves as its chairman. This nonprofit foundation collects donations and provides funds for specialized summer camps in the U.S. and Canada for children with cancer and their families. In 2018, the Foundation collected more than $1.7 million to provide the healing nature of camping to children and families coping with childhood cancer and its aftermath. Elliot is the founder and owner of Utility Supply Group, headquartered in Kingston, Wash.
- Laura Petee—Petee is currently the director of marketing for Dometic and has served a variety of roles for manufacturing companies involving legal, finance, pricing, program and promotion management, sales, and marketing. Through her broad reach of experiences, Petee has witnessed first-hand the multiple touch points a trade customer has with their supplier and understands the power of strong relationships, as well as the importance of skilled communication to foster optimal partnerships and outcomes.
- Kathleen Wolf—Wolf has always considered herself an “entrepreneur on the inside” of companies, diving into new areas or functions to identify compelling opportunities for advancing change. She spent 25 years at Whirlpool Corp. in various branding, marketing, communications and corporate reputation roles, and has worked on nearly every brand within the company’s global portfolio, including Jenn-Air, KitchenAid, Whirlpool, Maytag, Amana, Gladiator, GarageWorks, Consul, Bauknecht, and Indesit. One of her proudest achievements was the creation of the purpose-based Whirlpool Corp. corporate and employer brand, which was implemented in NAR, EMEA, LAR and Asia.
“We are thrilled to help advance the conversation about how philanthropy can help achieve the RV Industry’s business goals,” said Karen McAndrew, executive director of Care Camps. “Consumers often make purchase decisions influenced by how companies contribute to the overall good of society. Our world-class speaker panel at RVX will help the industry consider and optimize innovative ways to leverage philanthropic partnerships that let their consumers know they care while also helping build their bottom line.”
Care Camps is a leading RV industry charity.