Billings, Montana-based Kampgrounds of America and Meadowlark Brewing in Sydney, Nebraska, have launched a handcrafted collaborative microbrew, the Happy Camper IPA.
Happy Camper IPA is a hoppy India Pale Ale with citrusy and earthy notes brewed and canned in Billings. The outdoors inspires the double-sided label design, the companies said. One side of the can showcases a tent and campfire, and the other an RV parked by the river, which reflects the spirit of outdoor adventure and aligns with both brands’ values.
“Meadowlark Brewing shares many of the ideals central to our brand,” said Toby O’Rourke, president and CEO of Kampgrounds of America. “Whether at home or on the campground, there are connections to be made with good friends and good microbrews. After meeting Travis (Peterson, Meadowlark’s owner) and realizing our mutual commitment to facilitating connections between people and the outdoors, creating Happy Camper IPA was a natural outcome.”
Added Peterson: “I’m a Montana native, so KOA is a cultural touchstone for me. It’s an honor to collaborate with a hometown brand that’s been bringing people together for over 60 years. I’m excited about this collaboration and ready to get Happy Camper IPA in the hands of some happy campers.”
Certain KOA campgrounds will have the brew on sale, as well as retail locations throughout Montana, Wyoming and the Dakotas to start.