Keystone RV reports it has reached an industry milestone with the production of its 150,000th Cougar.
At a time when RV brands come and go, Cougar has solidified its position as one of the all-time best selling models. Citing Statistical Surveys, Keystone said Cougar has ranked as the No. 1-selling mid-profile fifth wheel for the past 17 consecutive years.
Keystone was honored to select Tacoma RV of Fife, Wash., as recipient of the 150,000 unit. Cougar’s largest single location dealership, Tacoma RV, has individually retailed nearly 3000 Cougars since taking on the brand in 2003.
“Year in and year out, Cougar has been the mainstay of our dealership,” said LaDonna Meadows, owner of Tacoma RV. “With half-ton Cougar fifth wheels, half-ton Cougar travel trailers, and full-sized Cougar fifth wheels, we can reach over 85 percent of our potential customers. No other single brand can deliver this kind of market coverage.”
Product Manager Matt Christensen credits listening to the feedback from dealers and owners for Cougar’s ongoing success.
“We feel we have the best dealer body in the industry and we take advantage of their market knowledge to help drive the direction of Cougar. In addition, many of our customers are repeat Cougar buyers, starting with our smaller half-ton trailers and moving up to a Cougar fifth wheel. They know what they want and enthusiastically share their preferences with us. We take the input from both our dealers and owners in determining features, appearance and price of the Cougar.”
Late in 2017, Cougar upgraded the entire line to celebrate its 20th anniversary.