Keystone RV Co.‘s Fuzion toy hauler brand introduced its new “Glacier” décor on Instagram, prompting what the company said was a record number of likes, sends, saves and comments. Within 24 hours, the company’s Instagram hit 25,000 followers, fueled in part by followers’ reaction to the Fuzion post.
The Glacier décor pairs gray stained cabinetry and white subway tile backsplash with icy gray seating – a company first. At first blush, the company said, the decision seems to be paying off for Fuzion Product Manager, Nick Ebenroth. However, not every commenter was ready to go all the way to Glacier.
“As much as we love the new color way, Fuzion is definitely committed to our darker Brindle decor as well. There are a lot of toy hauler owners who are looking for a bolder look mixing dark browns with the lighter tones,” said Ebenroth. “Flooring is super-important to toy hauler owners as well. Both decors feature a mid-toned, plank style with a heavy wood grain designed to hide the dust and dirt that inevitably is a part of camping.”
Social Media Manager, Sydney Zentz wasn’t surprised by fans’ reaction to the new Fuzion imagery, “People love it when we post pictures of interiors. This particular design is Instagram gold, completely on point with the trends we’re all following.”