Keystone RV recently unveiled an updated corporate identity and call-to-arms.
“For so many of our owners, RVing fundamentally changed their lives,” said Christy Spencer, director of marketing and communications. “In the coming year, we will introduce our audience to entrepreneurs, families, adventurers, and wanderers who had a vision a life less ordinary. We’ll explain how they turned their dream into a reality with a Keystone RV.”
This spirit is embodied in the company’s new tagline, “Live It Out” and brand anthem, which can be viewed on the company’s website.
“Our partnerships with ‘The Flipping Nomad’ and ‘Home with the Hoopers’ are examples of the kind of stories we will share. Part inspiration, part instruction manual, we want North Americans to know that when they’re ready to live out their version of their best life, Keystone Nation is here to help,” Spencer said. “The new branding is just a small piece of a dynamic innovation cadence we have planned for 2020. We started with the uber-successful introduction of the new Montana Modern Maple Edition, followed that with the launch of Hyperdeck water-resistant floors, and we’re really just winding up. It’s going to be an exciting year.”
The new branding elements are available to dealers in the marketing resources section of the company’s website.