Kampgrounds of America CEO and President, Toby O’Rourke, recently completed a satellite media tour in which she shared findings from the 2021 North American Camping Report and talked about the continued popularity of camping.
Appearing live from the Lake Oconee/Greensborough KOA Holiday near Atlanta, O’Rourke kicked off another season of camping with 29 interviews with media outlets in top markets across the U.S.
The segments that have aired thus far have garnered over 15 million impressions. Six interviews have yet to air.
“Camping saw a big increase in interest during the pandemic as people wanted to safely reduce stress,” O’Rourke said during the interviews. “We estimate over 48 million households went camping last year including 10 million that started camping for the first-time. Our trends are showing that they are going to continue camping this year.”
O’Rourke supported the 2021 North American Camping Report’s prediction for a successful year for the camping industry with KOA’s own impressive business results.
“While a lot of hospitality and travel was down during the pandemic camping surged,” said O’Rourke. “Our business is booming. KOA is up 30 percent over 2019 which was our best year in the 60-year history of our company. Advanced reservation deposits are also up almost 60 percent.”
To read KOA’s 2021 North American Camping Report, please click here.