Kampgrounds of America (KOA) announced Brandi Simpson as its newest member of the executive leadership team, in the role of chief of staff.
Simpson will serve as a strategic partner to the company’s CEO, Toby O’Rourke, and align shared priorities and objectives among departments.
Increasingly being added to top-tier organizations, the chief of staff works directly with executives as a trusted advisor to drive business communication, collaboration and alignment, the company said. Simpson’s partnership with the CEO is designed to translate ideas into operational plans that build upon KOA’s 60 years of experience as the world’s top camping brand.
“Across her experience at KOA, Brandi’s strategic approach has produced visible results,” said O’Rourke. “Her ability to analyze business data and industry trends to understand our business has proven invaluable. In this role, Brandi will continue to serve as a trusted advisor and advocate for KOA and our employees.”
Over her 15 years with KOA, Simpson’s expertise has driven value across the company’s marketing department. In her most recent role as senior director of loyalty, Simpson was responsible for KOA Rewards – a loyalty program that generates more than $180 million in reservation revenue annually – as well as overseeing KOA’s Customer Experience team and company-wide research efforts. Working across many marketing functions, she has previously managed or worked in email marketing, data analysis, internal communications and public relations.