Kampgrounds of America (KOA) announced that Breanne Casteel, KOA’s business architect and analyst, has achieved the Certified Business Architect (CBA) designation. This milestone underscores the company’s commitment to excellence and future growth, the organization said in a release Monday.
The CBA accreditation is based on the Business Architecture Body of Knowledge and is designed to promote and advance the discipline and profession of business architecture. By achieving this certification, Casteel demonstrates a comprehensive understanding of leveraging business architecture to meet strategic objectives, address challenges and facilitate organizational alignment and improvement.
“After a period of rapid growth, we recognized the need to examine our business operations holistically,” said Toby O’Rourke, CEO and president of KOA. “Business architecture has been instrumental in improving our processes, fostering better collaboration between teams, and building a shared vision for the future. Breanne’s achievement further solidifies our commitment to this discipline.”
Casteel’s approach to business architecture centers on driving value through strategic execution, investment prioritization, impact assessment, and alignment decision-making. With a personal value statement focused on being a “catalyst for change enablement through collaboration and connections to drive empathetic business solutions,” KOA said, Casteel is poised to lead KOA toward achieving its business objectives more effectively.
Casteel has shared insights from her journey and the impact of business architecture on organizations at several events, including the Architecture Guild Summit, Building Business Capability Conference and the Agora Insights podcast. At these sessions, Casteel offers valuable perspectives on the practical benefits of business architecture and its role in enabling organizations to navigate change and drive success.