Lancaster, Calif.-based Lance Camper has developed and launched an all-new marketing campaign entitled “Now Boarding,” designed to share with the new RV buyer, the company says, “what many seasoned RVer’s have come to appreciate about the ‘Ultimate Social Distancing Machine!’”
Campaign components consist of print and digital ads which are easily modified for local use at the dealer level. The campaign is also supported by content shared through Lance’s social platforms and email that reinforce the messaging.
The new campaign is meant to communicates key optional product features, the company says, including solar panels and lithium batteries and inverters.
“Based on what our current owners are sharing on our social media platforms, what the media is picking up on and what we have experienced in the last two months, the campaign is designed to communicate the quality and features of a Lance travel trailer or truck camper that allow you to, ‘Control your environment while creating memories,’” said Bob Rogers, Lance’s marketing director.