Lazydays Holdings announced that Ronald Fleming assumed the role of Interim CEO and joined the board of directors on Sept. 14. John North stepped down as CEO and member of the board on Sept. 13.
Robert DeVincenzi, chairman of the board said, “On behalf of the board of directors, I thank John for his contributions to the company during his service as CEO. We wish him all the best in the future.”
DeVincenzi continued, “We’re thrilled Ron is rejoining the organization to lead Lazydays out of the current downturn and return the company to growth. Ron has over four decades of operational experience in the RV industry, including as an owner-operator of a successful dealership group and as a senior executive at Lazydays responsible for overseeing dealership operations. Ron appreciates the critical role of developing and supporting talent throughout the organization, and he’s eager to work with other members of the leadership team to develop and support our employees. The board looks forward to partnering with Ron as he works to improve performance and capitalize on our expanded national footprint.”
Fleming said, “I am honored to return to Lazydays in the role of interim CEO. As a prior 11-year executive at the company, and a previous owner-operator of a dealership group, I have navigated many RV industry cycles. I’ve always considered Lazydays the Yankees of the RV industry — a team with a storied history and iconic brand — and I’m excited to work with my colleagues to build on the tradition of delivering an unparalleled customer experience. Lazydays has strong, multidecade partnerships with our OEMs, industry-leading dealerships and a talented roster of employees, and I look forward to building on this foundation with a focus on creating value for all stakeholders.”
Fleming has been a leader in the RV industry for more than 40 years. Fleming served the company most recently as senior vice president of operations, overseeing operations at Lazydays until August 2023. Fleming joined Lazydays in 2013 and served as general manager of the company’s flagship Tampa dealership until his promotion to vice president and national general manager overseeing all Lazydays locations. Fleming was a key member of the senior leadership team that successfully led the company through a transaction to become a public company in 2018, and the acquisition and growth of over 20 locations. Prior to joining Lazydays, Fleming owned and operated Travel Country RV Center for 15 years until the successful sale of the business in 2012.
In connection with Fleming’s new roles with the company, he will receive a stock option to purchase 1,500,000 shares of the company’s common stock at a purchase price per share of $2.00, subject to vesting conditions. The stock option will be issued outside of the company’s 2018 Long Term Incentive Plan and is intended to qualify as an inducement grant under NASDAQ Listing Rule 5635(c)(4).