Celebrating its 60th anniversary, Life Industries has redesigned its main and three e-commerce websites for BoatLIFE, RV by LIFE and AeroLIFE.
Optimized for mobile, the recognizable Life Industries black and yellow is offset with modern imagery. With reworked navigation, the shopping functionality is fast, according to the company.
“Whether searching for information or shopping for a product, we know firsthand how frustrating some websites can be,” said Louise Schmidt, Life Industries owner. “We used our own experience and that of expert designers to come up with a winning online solution that is as usable for consumers as it is industry professionals.”
A complementary printed catalog was also produced.
Life Industries develops, formulates and manufactures commercial chemical products under its own labels and as contract packaging. It offers cleaners, protectants, caulks, sealants and restoration items.