Lippert’s Joe Thompson, chief marketing officer, has retired after a sales and marketing career spanning 30 years. Since taking over in October of 2020, Thompson has led the Lippert marketing department for the past two years. During this time, he successfully led the department’s integration after the CURT acquisition in late 2019 and implemented the new Lippert branding initiative, a project that saw success while adhering to a strict deadline of a few short months.
Thompson has also been working on the marketing R.E.C. plan, which stands for “Reach, Engage and Convert,” focusing on building strong teams around social media, product marketing, marketing technology, digital marketing and rich content creation throughout all the company’s channels. He also dedicated marketing resources to communicate Lippert’s culture and values both internally and externally. Most importantly, Thompson helped build a strong marketing leadership team that will propel Lippert’s marketing efforts for years to come, the company said.
Jarod Lippert will assume the role of chief marketing officer immediately. His career with Lippert spans 21 years, with the last 12 spent leading Lippert’s marketing efforts.
“First off, I want to thank Joe for his tireless efforts over the last two years to strengthen the foundation of Lippert’s marketing department and set us up for success, not only in the short-term, but for decades to come,” said Jarod Lippert, the brother of CEO Jason. “Joe has set an excellent example for how a global marketing department should be run. We will continue to be transparent in everything that we do and will always come prepared to help solve any of the challenges that come our way. I also want to thank Lippert leadership for entrusting me with this role. I will promise to always do what is best for Lippert and all of its brands, continuing the excellent example that Joe has set. I wish Joe the best in his well-deserved retirement and will continue to lean on him as a mentor.”