Lippert, owner of the Ranch Hand brand and the parent company of CURT Mfg., has announced its sponsorship of Bosque Ranch, a 1,000-acre complex located in Weatherford, Texas.
Bosque Ranch is considered the premiere equine facility in North Texas and home of the NCHA Brazos Bash, the training center of NCHA Million Dollar rider Geoffrey Sheehan, 2018 NRCHA World’s Greatest Horseman rider Kelby Phillips, and NRHA million-dollar rider Matt Mills. It has also been the filming location for Yellowstone, 1883 and more.
“The recession that began in 2008 highlighted the great flaw of the performance horse industry – it is a participant-driven sport centered around aged events for horses, which essentially means the horse’s show career is over when it turns seven. These two factors: a sport designed for the benefit of the professional rider and limiting the major events to horses ages 3 to 6, participation in these events began shrinking,” said Taylor Sheridan, owner. “My goal with Bosque Ranch is to create an experience for the spectator while greatly enhancing the opportunities for the riders. In my ‘other’ job, I am a star maker and a career reviver. I will do the same thing in this space – I will make stars of the horses and stars of the riders. I will continue to attract new participants to these various disciplines, but more importantly, I will continue creating an experience that captivates an audience.”
Founded in 1986 in Texas, Ranch Hand claims to have pioneered the heavy-duty truck accessory market by being one of the first manufacturers that designed and engineered custom equipment specifically matched to the owners’ vehicles. Its grille and bumper guards, constructed from heavy 12-gauge steel tubing, and four-point mounting systems for maximum stability, are known throughout the industry as premium accessories designed with durability as the primary goal, according to the company. With Ranch Hand’s strong heritage and unwavering support of the ranching lifestyle, partnering with Bosque Ranch was a perfect fit to help continue to tell its story and support the community, according to Lippert.
CURT is a manufacturer of a complete line of towing products and USA-made custom-fit trailer hitches. It’s a popular brand in the ranching and horse-owning communities, the company said.
“Protection, strength, and durability are all vital qualities to consider when purchasing equipment for your vehicle.” said Jarod Lippert, vice president of marketing. “Our partnership with Bosque Ranch is a perfect fit for these brands, and we are excited to leverage them in order to help tell the story of how Ranch Hand and CURT are the best choices when it comes to protecting what matters most.”