Lippert Components completed its first-ever consumer rally, the “Lippert Getaway,” this past weekend in Pigeon Forge, Tenn. The Getaway consisted of two full days of learning, listening and fellowship among more than 325 attendees, as well as Lippert team members from multiple departments including customer experience, customer service, the technical institute, marketing and executive leadership.
For two full days, Lippert conducted learning tracks revolving around technical training and the RV lifestyle. Attendees learned tips and tricks on all things RVing from technical troubleshooting on common RV issues, to RV makeovers and how to boondock off the grid in their RV. Lippert also invited several of its influencer and ambassador partners who also gave insightful seminars on the RV lifestyle. These special guests included the Oils and Grace Tribe, Enjoy the Journey, Finding your Someday, Paws for Love, Wandering Weekends and the Restless Russels. Lippert also welcomed representatives from the online RV rental company Outdoorsy, which gave a great presentation on their company to Getaway attendees.
Most of the rally attendees were members of Lippert’s consumer-focus group, the “Lippert Scouts,” which was launched in June 2020 with the goal of bringing 50 to 100 “super-users” together to provide product feedback and spread the word about Lippert throughout the RV community. Within the first week of accepting applications for the Getaway, Lippert had more than 3,000 individuals apply.
“Our goal with the Getaway was to bring to life the feedback our Scouts have been sharing over the course of the last year and a half,” said Nicole Sult, director of Lippert’s customer experience department in charge of the event. “We heard they wanted to meet each other, to meet us, and to learn more about their RVs. Lippert’s Technical Institute created special sessions with hands on applications on how critical components on their rig function, proper maintenance, and how they are assembled. I am grateful for all the team members of the Getaway Committee that helped make an unforgettable experience for our attendees. Without you, this couldn’t have been possible!”
“Our first Lippert Getaway rally exceeded all our expectations,” said Jason Lippert, who gave the keynote speech at the event. “Last year, Lippert created our Customer Experience team with the sole focus on reaching out to RV users so that we can make everything about the RVing experience better. The Getaway gave us time and space to talk one-on-one with hundreds of campers within our influencer group, the Lippert Scouts, so we can better understand what products and services campers want to better the RV lifestyle.”
