Annie Wheeler-Rusch, account and social media director from Wheeler Advertising, will lead a workshop on determining the proper balance of costs for digital and social media marketing in comparison to industry averages in the digital marketing track. The discussion will take place at the 2021 RV Dealers Convention/Expo, slated Nov. 8 – 12 at Paris Las Vegas.
“Are You Paying Too Much for Digital and Social Media Marketing?: Compare Your Costs to Real-Time Industry Averages” takes place Wednesday, Nov. 10 from 9 a.m. to 10 a.m. PT. This workshop will examine what Search, Facebook, YouTube, Display, OTT and more should be costing.
The learning objectives for this session include:
- What digital and social media marketing should be costing.
- How to evaluate current marketing costs.
- Industry averages for budget allocation.
Companies interested in partnership, sponsorship, exhibiting and Vendor Training +Plus at the Convention/Expo can contact Julie Newhouse at jnewhouse@rvda.org.