Improving website content without hurting staff productivity is the topic of a workshop coming up at the 2022 RV Dealers Convention/Expo Nov. 7-11 at Caesars Palace in Las Vegas.
Featured as part of the digital marketing education track, the workshop will be hosted by Paige Bouma, executive vice president of Trader Interactive, parent company of RV Trader, and it’s called, “Work Smarter, Not Harder: One Piece of Content, 15 Different Touchpoints.” It will be at 2 p.m. on Wednesday, Nov. 9, and shows dealers how they can turn one piece of content into four additional content pieces that can be shared via three different communication channels, ultimately creating 15 different touchpoints for consumers to find the dealer on their path-to-purchase.
Learning objectives for this session include:
- Understand the true extent in which one piece of content can expand a dealership’s reach
- Recognize five different types of content that can be used to elevate your dealership
- Learn the different ways to recreate content in a cost- and time-effective manner
The annual RVDA Convention/Expo brings together dealers, manufacturers, suppliers, and RV industry business partners for the premier dealer education and networking event of the year.
Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus opportunities can contact Julie Newhouse at (703) 364-5518 or send an email to jnewhouse@rvda.org.
To view all of the workshops and presentations available in all the educational tracks or to register, click here.